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This text includes the basic foundation information of limnology in an appropriate length for a one-semester course. It is written for intermediate undergraduate college students with some science background, including an introductory biology course. The text is especially well-suited for undergraduate majors in zoology, botany, conservation biology, biology, environmental studies, ecology, aquatic biology, and related fields.

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• Sales Rank: #452770 in Books
• Brand: Brand: McGraw-Hill Science/Engineering/Math
• Published on: 2004-01-06
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.30" h x .90" w x 8.20" l, 2.21 pounds
• Binding: Hardcover
• 400 pages

Features

• Used Book in Good Condition

About the Author
Professor Stanley Dodson is a professor at the University of Wisconsin - Madison, and lives in Madison, WI as well.

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11 of 11 people found the following review helpful.
Complete Reference
By Joshua Clements
Written by a seminary in the field of Limnology, Ecology, and Aquatic Biology, Stanley Dodson's Limnology textbook is a complete reference of the above topics. Excellent illustrations and images, coupled with well-written text makes this text unusually accessible and useful throughout an undergraduate, graduate, and post-graduate career. I've kept mine as a reference long after my Limnology course, and it has proved useful in writing a number of papers and as a professional reference.

2 of 2 people found the following review helpful.
Another overpriced textbook
By default
It's another overpriced college textbook. Learned more in class than in the book. I guess it did teach me some things that the professor wasn't able to explain.

0 of 1 people found the following review helpful.
Five Stars
By Madelaine Atteberry
Great condition, thanks!

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• Sales Rank: #3066645 in Books
• Brand: Brand: Barbara Cartland.com
• Published on: 2010-11-04
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .81" w x 5.51" l, 1.10 pounds
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• 286 pages

Features

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0 of 0 people found the following review helpful.
Blast from the past!
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Four Stars
By Bob Watson
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• Sales Rank: #327619 in Books
• Published on: 2016-03-14
• Original language: English
• Dimensions: 11.69" h x .51" w x 8.23" l, 2.20 pounds
• Binding: Paperback
• 183 pages

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About the Author
Paul Hoang is Vice Principal at Sha Tin College, Hong Kong - an international school and IB World School with over 1200 students. He writes for Business Review, published by Philip Allan. He is a member of the editorial board for IB Review, Philip Allan's latest flagship publication for the IB. Paul is the author of several publications on economics and business management, including Economics for the IB Diploma Revision Guide and Economics for the IB Diploma Paper 3 Workbook, published by Hodder Education.

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Five Stars
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A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

• Sales Rank: #601231 in Books
• Brand: Brand: Journey Editions
• Published on: 1996-10-15
• Format: Large Print
• Original language: English
• Number of items: 1
• Dimensions: .95" h x 9.98" w x 11.95" l, 3.90 pounds
• Binding: Hardcover
• 288 pages

Features

• Used Book in Good Condition

From Library Journal
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how each ad was created and chosen. For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia. This book will have the greatest appeal among those who appreciate the creativity behind the pieces such as "Absolut D.C.," featuring an Absolut bottle wrapped in red tape. A warning: Lewis notes, "Librarians have to guard their magazines from being de-Absoluted." If your library has this problem, buying a book with 500 ads might be a risk. Still, this is highly recommended for libraries with an interest in advertising and marketing.?Emily Engel Moore, "Library Journal"
Copyright 1996 Reed Business Information, Inc.

From Booklist
It's an Absolut-ly unabashed commercial salute to one brand of vodka that has almost single-handedly defined the shape of creative magazine advertising for many years. New York City adman Lewis not only recounts the beginnings of the campaign and the U.S. launch but also documents the story of the long-term business relationship between client and agency. This 15-year saga of bottle as hero shows, first, relatively conservative ads (Absolut joy, Absolut anticipation, Absolut generosity), then segues to the by-now-expected, break-through-the-clutter commercial: the 1987 musical "holiday song" chip, a plastic record, and a packet of flower seeds. Best are the captions and some of the behind-the-scenes footage and prose, such as the fact that wheat was used to attract pigeons to Piazza San Marco to form the shape of a bottle of--what else? Absolut Venice, of course. Barbara Jacobs

Review
"Absolut's advertising is among the most effective, most honored and most imitated in marketing—inspiring some consumers, for instance, to collect the colorful ads like baseball cards—'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."—the New York Times

Most helpful customer reviews

0 of 0 people found the following review helpful.
Fantastic read. Especially for aspiring ad designers
By robert winn
Fantastic read. Especially for aspiring ad designers. The little details on how this massive campaign became a staple of advertising are fantastic and make for a great read. I've gotten 3 copies now to give to graphic designer friends for gifts, they've all loved this book. It breaks down each design and the process of how that particular ad and concept came to be and how it relates to pop culture or the likes relative to that time period. Very inclusive.

0 of 0 people found the following review helpful.
Best coffee table book!
By Peneloppe
I love Absolut ad's and have always wanted to get one. They are expensive new , so I got an used copy from an amazon seller. It came quickly and I flipped through the book for about 20 min when it arrived 2 days later. I love all the ads and they are all so clever. I might not get some of the modern art ones, but I love the city ones in particular. Anyway, I got this book for my new house and new coffee table book, I think it is one of the best hardcover coffee table book (marketing story book) ever.

3 of 3 people found the following review helpful.
Cheers!!
By Marcy L. Thompson
This is a terrific book, with information about how the wonderful Absolut vodka advertising campaign began. The real strength of the book is the collection of images. In some cases, looking at an entire campaign all together takes something away from the individual ads. This is not the case for these advertisements -- taken together, they are even cooler than they were in their original magazine contexts.
I just hope they will do a second volume when there are enough new ads to justify it.

See all 48 customer reviews...

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