PDF Ebook Marketing for Hospitality and Tourism (6th Edition), by Philip T. Kotler, John T. Bowen, James Makens Ph.D.
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Marketing for Hospitality and Tourism (6th Edition), by Philip T. Kotler, John T. Bowen, James Makens Ph.D.
PDF Ebook Marketing for Hospitality and Tourism (6th Edition), by Philip T. Kotler, John T. Bowen, James Makens Ph.D.
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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
- Sales Rank: #37082 in Books
- Published on: 2013-03-15
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x 1.10" w x 8.50" l, 3.40 pounds
- Binding: Hardcover
- 704 pages
About the Author
Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.
Most helpful customer reviews
4 of 4 people found the following review helpful.
It says "Circulation of this Edition outside of the Indian Sub-Continent is Unauthorized" That fun fact is not mentioned anywher
By Kelley
Zoom in on the red triangle in the upper left hand corner. It says "Circulation of this Edition outside of the Indian Sub-Continent is Unauthorized"
That fun fact is not mentioned anywhere on this listing. Its completely different than the American version of this same textbook and edition of my classmates. Its void of color and full of mistakes, and the chapters and page numbers are completely different. The table of contents is also completely incorrect and brings you to random places within the book. Complete waste of money, do not buy.
1 of 1 people found the following review helpful.
Not the same as the American version!!
By A. Whitford
This is not the same as the American version of this book, like they claimed in the description. This is the Indian version and it is lacking, to say the least. Inside the front cover it is referred to as the "authorized adaptation." I don't know if this was translated to some language and then translated back to English, but there are more than a few grammatical errors. I've had to 'interpret' more than a few sentences. It also has the worst index I have ever encountered. There are major concepts in the book that do not appear in the index! But, there's an inch and a half long section for sales. Not different types of sales related topics, just "sales." I'm sorry, but that's not helpful. And they switched chapters 3 and 4 for some reason, so I read the wrong chapter for one of my assignments. I kept wondering when the the concept that I was supposed to write about would be introduced, only to find out after I finished the chapter that I was reading the wrong one. I ended up ahead in the reading, but having to cram another chapter in that week sucked. There's a reason this book was cheap, because it's a cheap knock off of the real book. Don't do it!!
7 of 8 people found the following review helpful.
Riddled with Mistakes
By Andrew R. Sheffer
Words are left out and concepts are switched. Was there no editor? Did the authors not review their work? It seems to be organized well and overall, easy to read, but how can it have integrity if it has material mistakes? (i.e. CH2 pg51 "When capacity exceeds demand, and guests are willing to wait, queues form." If capacity is greater than demand, there is no need for queues. It should state "When demand exceeds capacity..." This is just one example)
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